Lovise started photography as a hobby. Now, she is passionate about educating and doing photography. In December 2020 she co-founded For Fotografer – an online photography community in Norwegian, helping photographers on all levels improve their photography and/or business.
Starting a business is exciting; you get to decide your own salary. Doing product sales for photographers can be quite a challenge though. Photographers like you can sometimes be scared of naming your prices for services.
In this episode, you’ll learn:
Website For Fotografer Community
Learn more about the Sustainable Photography Program
Lovise Gard started photography as a hobby. Now, she is passionate about educating and doing photography. In December 2020 she co-founded For Fotografer – an online photography community in Norwegian, helping photographers on all levels improve their photography and/or business.
Starting a business is exciting; you get to decide your own salary. Doing product sales for photographers can be quite a challenge though. Photographers like you can sometimes be scared of naming your prices for services.
Making things work in the long run makes your photography business sustainable. Most photographers like you aren’t good at setting prices. Sometimes you charge less for what your services are worth. By doing this, you don’t have enough profit and it stops your business from thriving. That’s a common mistake when photographers do product sales.
No matter how much you enjoy doing photography, it is still a job. It needs to pay for your bills and your other expenses. You have to understand the do’s and don’t’s in doing product sales for photographers. So how do you do it?
You can check out the podcast episode with Kine Bakke to learn more about pricing.
Episode 18
Don’t put everything in one package. You can make room for additional services and upgrades. Then make the offer. You can always ask your clients if they want it. But it is important to remember that offering, is not rude. It’s you actually offering them additional experience. It’s your clients spending money on themselves and not on you, as their photographer. Reminding them that they should use their photos, and not hide them away on a hard drive is doing them a service.
There are lots of product options that you can offer for your clients. It can be those big prints that can be used to decorate their homes. Or an album to pass along to the next generation. The choices are endless.
Upselling is offering your clients services that at first, they are not aware of. Since you are a professional, you can make all these recommendations for your clients. They don’t always know what they want or what’s possible.
By being creative, you can enjoy doing product sales. Here are some tips for you to avoid mistakes in upselling:
Lovise believes there are no business secrets. Educating yourself is one of the important things to do as a photographer. When you gain knowledge, your business will also grow.
Learn more about the value of education in the podcast episode with Yvonne Van Dalen
Episode 10
Knowing all the techniques and skills in photography isn’t enough. You also need to be an expert in marketing and accounting. Because those are important aspects of your photography business. You can check out Lovise’s co-founded community For Fotografer and learn more about product sales for photographers.
When you offer additional services, you also get extra income. Be creative when you do product sales as a photographer. Offering services is not rude, it’s you, as a photographer, giving them options. You can also join social media communities and learn more about photography and its business side. Learning is a never-ending journey. It’s part of making your business sustainable.
Website For Fotografer Community
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