Pricing is a tricky topic! Especially as a photographer when there are so many factors. In this in-depth interview, we dive deep into the world of pricing and building a sustainable photography business with Catherine Guidry, a renowned wedding and portrait photographer.
Pricing is not arbitrary but rather should be best on a repeatable formula that will influence all aspects of the business!
Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
Pricing is a tricky topic! Especially as a photographer when there are so many factors. In this in-depth interview, we dive deep into the world of pricing and building a sustainable photography business with Catherine Guidry, a renowned wedding and portrait photographer.
Catherine Guidry is a New Orleans-based wedding photographer, podcaster, and educator. In the past almost 15 years, she has built a business alongside her business partner and husband Brad Michael, been featured in a variety of publications including Brides, Over the Moon, Southern Brides, Style Me Pretty, The Knot..and is now helping other photographers and creative entrepreneurs embrace imperfection and pursue their passions through the podcast “Mistakes Make Magic,” her membership community the Wedding Photography Society and a variety of online wedding photography courses. Her greatest achievements lie in creating memorable experiences for her clients and teaching other creative entrepreneurs and photographers how to successfully run their businesses!
In this segment, Catherine shares valuable insights into the essential foundations of pricing for photographers. From understanding your expenses to setting a solid base price, Catherine’s advice will help you gain clarity on your pricing structure and ultimately ensure you’re earning what you deserve.
Catherine discusses common mistakes photographers make when it comes to pricing. Learn why it’s crucial not to base your prices on what others are charging and the potential downsides of pricing too low or too high. Catherine also shares her tips for handling pricing objections from clients and how to incrementally raise your prices to reach that sweet spot.
Pricing in photography is challenging, but Catherine’s insights shed light on this critical aspect of building a thriving, sustainable photography business. Remember, it’s okay to learn from mistakes and grow steadily. Your journey to success begins with knowledge, awareness, and the determination to provide exceptional value to your clients.
Learn the 7 pieces of a sustainable business
Episode 53
Pricing is not arbitrary but rather should be best on a repeatable formula that will influence all aspects of the business!
Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
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